We live in a visual generation. Visibility has a great influence on our minds. Meaning, our mind can be attracted by certain elements, while show no interest in a boring presentation. Therefore, when designing a business, one must calculate the elements that will attract the audience into a spectacular design, which eventually supposed to be a kind of a show. And this is what you’ll find L’core Spa to be – a stunning show of prestige and fashion. There are 3 methods to utilize the décor and lighting to attract more customers.
The first thing that the lighting system is initially made for – to light up the space. And now you’re thinking “mmm… so you place a light source on the ceiling, big deal”. But it is way more complicated than that. First you need to understand the space at hand, and find the best lighting sources for it – does it needs a warm light or a cold light? Does my business needs a bright light or maybe a dim light? In L’core Spa case, we needed a cold strong and bright lights, which come from luxurious light source, to grant the space prestige and a great sense of fashion. Such light that will empower the spacious facilities. Functional lighting maybe has a basic purpose, but it doesn’t mean it can’t be calculated with creativity and a healthy business sense, and that what we did in our salon suits rental.
The second method of choosing lighting for a business is its uniqueness. The lighting should attract the customers’ eye as they’re passing by your business, and while visiting it. Lighting creativity can be achieved in a lot of different ways, yet it’s must be calculated by professional interior designer carefully. A wrong light can not only miss its purpose, but might even do the opposite and cause the customers and even employees headaches and dizziness. Once we’ve understand that, we can address the fun part of creative lighting and make choices that will immediately attract the human attention in a positive way. For example, at L’core Spa we’ve combined floor lighting that is part creative and part conceptualize a sunlight as though it was penetrating through a narrow gap. Decorative chandeliers are also a form of creative lighting, which also grants prestige to the entire space and empowers it.
The third method of choosing lighting is to grant prestige and to emphasize elements we want to be more visible than other elements in the same space. For example, it can be used to light products in a display or just some of it, which we want to promote harder than other products. When lighting products we want to promote, we need to choose the sources that will present it with the best light shade, and we can adjust it to be just the perfect light for our products. Of course, as we’ve mentioned above, you must know what you’re doing in order to create empowering light.
At L’core Spa in Sarasota, we’ve designed the lighting, while putting our minds into it, and what we’ve created is a lighted, luxurious and spacious center, in which the visitors enjoy a brilliant atmosphere that encourage them to stay and to purchase our renters’ products. Just another benefit of many that our salon suits renters enjoys!